I designed the brand identity and website that introduced Webstudio to the world

Webstudio is a platform that allows designers to create ambitious websites and web apps without extensive coding knowledge. The Webstudio builder is open-source and made with with modularity in mind, encouraging the community to extend it with third party integrations.

During my time at Webstudio, I lead the creation of Webstudio’s brand identity and its execution across their website, product launches and social media touchpoints. When I joined, their brand identity consisted of this quirky W logo with gradients. I reconstructed the logo to work as an SVG and based my design system on its shapes and colors.

Webstudio Beta launch

In addition to making the website, I made the launch video (sound design by Artjom Pestov and Paolo Piana). It was the first video on our brand-new YouTube channel. At the time of writing, it has over 45,000 views.

We launched our Beta in April 2023. With our website, launch video and product in a good place, we made a splash in the Product Hunt community. Our audience of designers and open-source enthusiasts loved it—voting us to the #2 product of the day.