Mark Tang

Hi I’m Mark,
I make fun and effective designs with as few elements as possible

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reaching out because I want

Clare Witchbaby

Brand identity and stream collaterals for a Twitch streamer.

Created

Updated

Work
Art Direction, Branding, Motion
Tools
After Effects, Blender, Illustrator, Photoshop
Team
Shamine King Illustrator Matt Monstroski Sound Design

Clare Witchbaby is a Twitch streamer known for playing The Sims and building a close, supportive community around humor and vulnerability. After 15 years under the Witchbaby name, she brought on Sam&Mark to give her brand a fresh identity that could grow with her audience. I led the visual identity and motion design, working alongside illustrator Shamine King and sound designer Matt Monstroski.

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Intro Video

In the title sequence, the Glitch Witch goes on an adventure, flying across a retro-inspired landscape on her trusty broom. It’s all about having fun and celebrating the struggle. I modeled and rigged the Glitch Witch character along with all the other assets used in the video in Blender.

We worked with musician Matthew Monstroski on the theme song.

Starting Soon Screen

Illustrator Shamine King brought the pre-stream waiting room to life, packed with fan art and inside jokes for the Witchbaby community. Teleporting plushies and Clare’s laser-eyed cat keep the screen animated while viewers wait.

Starting Soon screen illustration, work in progress
Starting Soon screen illustration, work in progress

Stream Overlays and Alerts

Twitch has customizable alerts that highlight all sorts of different user actions such as when viewers donate, follow, and subscribe during the stream, or when other streamers host or raid your channel.

We developed a plan for which alerts should be emphasized most based on Clare’s goals for her stream and designed from there.

Coming Up

Building an AI Chat Interface for Editing Videos

Featuring Claude Code, Whisper, and FFMPEG

Project