I designed and built the public‑facing website for ENTER, an AI‑powered Revenue Cycle Management platform.
My goal was to translate an extremely complex, technical product into a clear and confident narrative that healthcare leaders, clinicians, and revenue teams can understand at a glance.
The website redesign improved bounce rate by 5.7 percentage points (to 36%) and supported ~2x growth in monthly sessions, attracting 98K unique visitors since launch
ENTER in 30 Seconds
For the website’s opening section, I created a looping motion graphic demo of the ENTER platform, highlighting four core features: the AI chat interface, verifications system, claim timeline, and payment tracker. No narration, just the product in motion.
I created the video using Cavalry, making use of their Duplicator to recreate our user interfaces. Detailed dashboards don’t usually read well on video. I prioritized creating clarity over making something that looked identical to the product.
Getting Technical
Working on the ENTER website presented some opportunities to do some hard (for me) things with code. For example, it took a bunch of custom Javascript and CSS to get our Nav looking right. This was before AI tools hit their stride, so it took some tutorials and trial and error. These are some solutions that I’m pretty happy with.
ROI Calculator
I vibe coded this pricing calculator by copying and pasting JavaScript from Copilot to Webflow.
Contact Form
I worked closely with our marketing director, Alyssa to integrate this with Zapier, Lightfield and Loops. With some AI assisted Javascript, we got UTM tracking working as well as a honeypot trap to deter spam bots.
Dark Mode
It seems like a table stakes feature, but in order to get dark mode working, I needed to create a robust variable system that would cover all my edge cases while being easy to maintain.
CMS Filters
I used Finsweet filters to create tabs for our blog and prompt library. I also put together documentation sections for our products and CMS infrastructure for Alyssa to populate.
